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User experience design is invisible.
It feels natural, predictable and responsive to the user. User experience understands the user enough to anticipate their questions, and provide answers at the right time to empower them to make decisions they can feel confident about.
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I design user experience design for e-commerce merchants. I work with clients independently as well as in teams on collaborative agency projects. I can assist with full-fledged research and design website projects, website launches and smaller, targeted ux projects geared at boosting key user flows.
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The best kept secret user experience design is that it’s not as creative as it is, a scientific method. User research creates data that leads the design effort.
I come into each project with discovery questions and solid research and testing methods. Again, it’s that data that informs and guides the UX blueprint and design solutions for your website.
Work examples coming soon.
^ A list of what’s evaluated in your audit
^ Your CRO opportunity grid // your short-term & long-term ux opportunities
UX AUDIT
(Top Seller)
My UX Audit analyzes usability on both desktop and mobile for your site.
BEST FOR Sites seeking an overall usability evaluation with a list of short-term and long-term opportunities to improve conversion rate.
My UX Audit provides a heuristic usability evaluation of your site on both desktop & mobile. Considered the best in the industry by many, I use both Nielsen's 10 Heuristic Principles and Shneiderman's 8 Golden Rules of Interface Design to evaluate your website.
My thorough review of your site reveals points of friction for your users in your current design by screen and/or function providing you with a list of short-term and long-term opportunities to improve user experience and e-commerce conversion rate. After the audit, I can assist with design solutions and implementation as needed.
Included in my fee is your 20-30 page report and a one-hour review / consultation focused completely on UX opportunities your site.
UX CASE STUDIES
RAINBOW LOVE APP
UX work 2020
Task analysis UX work project for a photo editing app whereby analytics data showed that users were not completing their edits and saving their images.
ANTHROPOLOGIE DOG
UX case study 2019
User driven site design for an imagined e-commerce microsite. The “imagined” site was based on Anthrolopogie creating a micro site that sold pet related items for dogs.
THE HOMER FUND
UX WORK STUDY 2020
Work study for The Home Depot. The Home Depot needed a way to further engage employees’ in a program called The Homer Fund, a non-profit that assists HD employees from natural disasters.
UX VISION
Good design is beautiful. Exceptional design is invisible AND predictable.
Think of the everyday practice of driving. Take a moment and think about the lanes painted on the roads, the traffic lights, stop and street signs. If you know where you are, you may not even notice these signs and markings (invisible), but think about how important they are. The signs and street markings are “design features” which give us comfort (predictability) by letting us know where we are, where we are going and how to get there. Imagine if a stop sign was missing; imagine there were no lanes on the highway, or signs to let us know what the next exit was. How would we know where we were? How would we know where we’re going? How would we know how to get there?
The goal of UX design to provide users with an interface that easily allows them to reach their goals while maximizing the business goals of the product owner. We achieve invisible, predictable design with user research, and constant testing and validation of iterated design solutions. UX designers conduct user research which dictates the design solutions to deliver happier customers while meeting business objectives of the product owner. While you never know where the research data will lead you, UX research may provide solutions that range from a costly site redesign to lower cost solutions as simple as removing one button from the interface.
Whether you need assistance with UX research and design for an existing website or app, or you’re looking to build an entirely new concept, I can assist with you with your project.