UX DESIGN
THAT CONVERTS
Shopify-focused ux design to increase conversions and revenue
about
Ecommerce UX Designer • 7 Years Experience
I design high-converting ecommerce experiences for both B2B and B2C Shopify stores, combining UX strategy, research, and CRO to drive measurable growth. I work one on one with stores to deliver custom UX design for Shopify storefronts, UX & CRO audits and consulting. Custom projects include:
→ Full site launches & redesigns
→ Add to cart amplifiers
→ Tiered pricing (unit, bulk, discounts)
→ Cart optimization
→ PDP & Collections design
→ User flows, menus and nav
→ SEO & AI-optimization
→ Custom UI, sections, blocks & cards
→ Advanced metafields & taxonomy
→ Scalable, flexible storefront architecture
Add To Cart Amplifier
Add to carts increased 140%
Checkout conversion increased 83%
Overview Shopify store wanted to increase orders, AOV and units per order 3 - 4 months. Design & implementation consisted of pricing offers, user flows, custom section designs, responsive messaging and testing
WORK
Custom Product Cards
Results vary by store, design cleans up in built-in shopify card UI & interactions to increase engagement, add to carts and make browsing frictionless
Overview Custom interactive design for frictionlress browsing on collections and simple add to cart (mock-up only) 1 - 2 month project. Design and implementation includes card design with product tags, product states, metafiellds and interactive UI components.
UX DESIGN SERVICES
I work exclusively with stores on Shopify. Here’s how I can assist -
UX Design
Prototypes
User Flows
Wireframes
Custom Sections
Design Systems
Cart Optimization
Landing Page
UI / UX Vectors & Assets
Landing Pages
Content Page
Animation
Visuals
UX Research
UX + CRO Audits
Custom Audits
User Surveys & Interviews
User Testing
Affinity Mapping
Personas
Competitive Analysis
Heatmapping
A/B Testing
Projects & Consulting
UX Design & Research
Conversion Design
Website Launches
Product Launches
SEO & AI Optimization
Schema Implementation
Information Architecture
Menu Design
Developer Management
Project Management
Custom Design Solutions
App Implementation
Tech Stack
Figma
Adobe PS, AI & AE
Shopify
Triple Whale
GA4
Chrome Inspector
Microsoft Clarity
Search Console
Page Speed Insights
CSS & HTML
ux+cro audit
a complete usability evaluation of your website with actionable recommendations
In 2020, I developed a custom audit process to evaluate the usability of ecommerce websites. My custom report, UX+CRO Audit provides a thorough review of your site to identlfy areas of friction & opportunitiesto provide you with an actionable list of site-specific recommendations. Since 2020, I’ve conducted over 100 audits for ecommerce sites to improve conversions & usability.
The ux+CRO AUdit includes
A detailed 20+ page usability report of your website
Comprehensive review of mobile & desktop
Usability score & metrics
Errors, points of friction & opportunities noted by page, feature or function
Recommendations by page, feature, function and website
One custom design concept for your site, based on audit findings (figma)
Optimization roadmap and priority list - what are the high impact opportunities for your business?
Fast turnaround, usually 3-5 business days
One-hour review & consultation of your site with audit findings, following report deliver
CLIENT Reviews
Kate was so helpful and really went out of her way to give us the best advice and prepare us for success. We wish we could afford to hire her full time. She gave us a very detailed report and explained all the ways we can improve our business strategy and website.
Ann D.
This report is so good. Thank you for the level of detail and actionable steps you provided in the audit.
Leighton H.
Kate was fabulous to work with! She is a UX wizard, a clear communicator, and added great value to our team. I would highly recommend Kate and look forward to working with her again.
Mackenzie C.
what clients say
completes tasks quickly
responsive
detail oriented
reliable & trustworthy
REsults FAST
MoDERN UX
The user is no longer just human. Today, UX must serve:
→ Your business goals
→ Your customers
→ Search engines & AI systems
I design high-impact experiences that perform across all three — ensuring visibility, usability, and conversion.
→ Customer acquisition focused
→ Frictionless intuitive, and engaging experiences
→ Built for measurable results
ux research
The foundation of intuitive user-centric design
User experience research is how we learn about your users: what they think, feel, do, and how they interact with your site. Quantitative and qualitative insights from UX research provided by different research methods allow us to holistically understand the unique needs and pain points of your users so we can design solutions that feel human, are aesthetically pleasing, improve conversions, increase retention or boost AOV.
Working together, we’ll hand select the best research methods for your store. Through use of proven ux research methods, we’ll find answers to the questions that keep you up at night and actionable data we can use to guide custom design solutions for your store and business goals.
